Check out Alex Backpack

Founded in the heart of Dalarna, we, three brothers, come from a history of several generations of self-employed people.

The idea was born when we did not find anyone selling an affordable bag. By an affordable bag, we mean that you do not have to pay a fortune for a bag of good quality and function. Once we found a bag with the right price tag, the quality was not as desired or that it was covered by a large (undesirable) logo. Therefore, we took matters into our own hands.

First, our bags must always be affordable, functional and maintain good quality. We ourselves prefer, regardless of whether it is a bag or an item of clothing, that it should be non-branded, ie not destroyed by a large logo on the outside. Therefore, we keep the bags completely clean, but of course proudly notice our brand inside for the curious so we know where you come from. It is important.

And finally to the most important thing. We would love if you would help rate all of our bags. You know how good and useful a review from a user is to be 100% sure.

So was the person who helps others to be safe and make the right decision. We thank you for that!